Website Creation Steps

You have to have a plan

Website Creation Steps – Just a reminder that this follows the building of Mark Jones Music Lesson’s. Putting together good notes from your meetings with the client, you need to come up with a plan for the site that both of you agree on.

In this scenario it was pretty easy for me because I know Mark pretty well and once he told me what he wanted to do with the site, he is letting me make decisions about the website. That does not mean he doesn’t have preferences. Having worked with him on other sites I already know what colors he likes and artistic likes and dislikes. But it is important for me to run ideas past him as I come up with them, just making sure we stay in tune. Plus many times ideas breed other ideas that we can talk about.

The Plan

Basic Plan – The first of the website creation steps is a to develop a general plan. We want a website to sell online video training for music which will include teaching instruments, music theory, song structure, timing or rhythm, and of course having fun with music.  We also want to offer the sale of the courses on DVD for those who would rather learn that way, because some folks do not have full time access to the internet. We will have to secure the site from thieves and have some sort of membership plugin to restrict access to some but not all of the pages. All of this for the lowest cost possible.

The To Do List

Website Creation Steps – As I indicated earlier it is important to create a to do list to keep what you need to develop the steps needed to accomplish the website project. Here is an example of what we have on our to do list:

Come up with a name for the site using Google keyword tools for SEO – (Jay/Mark)

Create a LOGO identity (ideas) for Mark and the Banjo Training Video Courses – (Jay/Mark/Sue)

Site design, structure, WP upload size settings, and server monitoring coordination. Determine where videos will be stored – (Jay)

Basic Course Outline – (Mark/Jay)

Outline for teaching a song to use in each Level – Process (Mark)

Establish a Video/Recording Making Process and test it. (Mark/Sue/Jay)

Video camera

Microphone(s) (Digital Microphone?)


More Players, More Microphones or not?

Obtain testimonials of Marks abilities for the sales page.

Website url

Talk to Gus (Guitar Smiths) about affiliate commission on sales.

Find Simple/Free Video Editor

This is the actual To Do list we started to work with. We will make additions to it and take things away from it that become irrelevant. But we will keep the list to look at in other endeavors. We’ve discussed getting some other musicians that he works with to do training videos with their instruments also. His wife Sue would love to do some videos on music, singing and keyboards training. So there is a lot this site can become and we need to keep this in mind as we plan.

Structure – Website Creation Steps

Platform – Now we have a plan to build a site using the WordPress platform.

Theme – We decided that the WP2011 theme will be capable of all the things we want to do with the site. This means we do not have to buy an additional theme and will save us money. I will tweak the images, colors and some code for the look and additional functions. We will keep in mind that WP 2012 theme will be coming out by the end of the year which may give us additional options for the site.

Plugins – The ones I use on all of my sites:

Plugins are important to add functionality to any WP website. The following plugins are ones that I use on any page I build and I recommend using all of them. These are basic items that I think improves a lot of things and they are all free from the WP Library.

Akismet – To block the spammers

All-In-One-SEO – Allows you to define the site, page and post search engine optimization keywords, phrases and definitions.

Cbnet Ping Optimizer – Saves your wordpress blog from getting tagged as ping spammer.

Exclude pages from Navigation – Provides a checkbox on the editing page which you can check to exclude pages from the primary navigation. This keeps the menu from being cluttered.

Fast Secure Contact Form – So people can contact us and we will still be protected from email spammers.

Google Analyticator – Adds the necessary JavaScript code to enable Google’s Analytics. After enabling this plugin visit the settings page and enter your Google Analytics’ UID and enable logging. Inserts a box in the dashboard showing basic Google statistics making it easy to keep track of your top pages/posts and visitors.

Google XML Site Maps – This plugin will generate a special XML sitemap which will help search engines like Google, Yahoo, Bing and to better index your blog.

Pretty Link Lite – Shrink, track and share any URL on the Internet from your WordPress website! Good to use for affiliate links when monetizing your site

Simply Show ID – Simply shows the ID of Posts, Pages, Media, Links, Categories, Tags and Users in the admin tables for easy access. This is a must have when you are using Widget Logic.

Widget Logic – Control widgets with WP’s conditional tags is_home etc. Lets you add or exempt widgets page by page.

WordPress Gravatars – Makes use of Gravatars and MyBlogLog Avatars, places Gravatars, OpenAvatar, Wavatar, Identicon, monsterID or MyBlogLog Avatars in the comments section. Uses the comment authors email to display their Gravatar.

WP-PageNavi – Adds a more advanced paging navigation to your WordPress blog.

WP125 – Easily manage 125×125 ads within your WordPress Dashboard.

Plugins – Additional functions:

Membership – TBD. I am looking to see if I can find a free membership that will accommodate AWeber (email list builder for email campaigns), PayPal for collecting membership dues and levels of membership that we need.

Forum – TBD. I’ll probably use Simple-Press if we decide for sure we want a forum.

What’s Next:

Our next installment will include details of the Site Operation and Layout. This will basically be how we need the pages to work together and the flow of the site. Then we’ll go into the flow of the sales, payment buttons, email list and membership access. Later posts will deal with the details and actual connections to make it all happen.

Website Creation Steps – Overall Site Planning Status

Find a client – Mark Jones

Website or not; joint site or individual site – Yes an Individual Website

Type of Site – Combined Sales; Online Video Training; DVD sales.

Keywords for the site – Done

Find the right domain name – Done

Establish Website; Load WordPress; Load Basic Plugins – Done

Create a “Child Theme” before Site Modifications – Done

Decide on and Load Membership and Forum Plugins – Working

Decide where to have the Videos Loaded (S3, Media Library) – Working

Testimonials – Working

Site Graphics, Logo, Sales, Buy Now, etc. – Working

Introduction Video Outline – Done

Beginner Level Video Outline – Done

Intermediate Level Video Outline –Working

Advanced Level Video Outline -Working

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3 Responses to “Website Creation Steps for a Client – 4”

  1. […] posting about all the things he is doing to create this site (First Post, Second Post, Third Post, Forth Post, Fifth Post, Sixth Post, Seventh Post, On Hold). He is taking his readers through the whole process […]

  2. […] posting about all the things he is doing to create this site (First Post, Second Post, Third Post, Forth Post, Fifth Post, Sixth Post, Seventh Post, On Hold, Eighth Post). He is taking his readers through the […]

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