Site Choice’s

What Type of Site Do You Need?

Business Informational – This is a very basic site that is one or two pages describing your business, location, hours of operation, business logo, and contact information.  Once the site is up and operational, there is really nothing else to do, that is unless the information changes.

Sales – The sales site can incorporate any type of sales by individual product (one product), several products listings or an entire e-commerce site for real and digital products that interfaces with PayPal.

Mini Site – A Mini Site is a sales site which can be for a specific product or a group of products which you are an affiliate for, such as Amazon or Google Adsense. You just plug in code from their site to pages on your site. Once the site is set up clients come to your site and search for products, choose and buy. Then your affiliate pays you a percentage of each product sold.

Blog – Having a blog on line is fun. You post something and visitors post back. Just pick a topic and start blogging.  When mixed with Search Engine Optimization (SEO), this can also be a terrific way to obtain traffic to the site.

Combined – A website that is made up from variations of websites is a combined website.  So whether you are doing a sales or informational site, and add blogging to it, you have the best of both worlds.  (Recommended)

The good thing is that with a WordPress Platform you can build any of these. After all WordPress is the most versatile platform in the world.

 

What Every Website Should Include

So now you have a basic WP platform loaded, but don’t get ahead of yourself. Now is one of those times to consider what areas you need to include on your website.

Landing Page

This is where people go to when they type in your URL, or find you in a search on the web.  Depending how you would like your site to work and look will determine where this location is.

If you are going to have a Blog on your site, most likely the landing page will be the Blog, but it doesn’t have to be. You can also select a “Welcome Page” or a “Featured” page or product.

If your site is to feature one product such as an ebook, or software, your landing page is your “Sales Page” that describes a product and connects to a Squeeze Page.

About Page

An “About Page” tells everyone what your business is about, what you are providing and why you are in this business.  It should also contain a Bio on yourself so people can connect with you.  This page should sell your business and yourself so that people can relate to a person providing business services. Don’t forget to provide a picture of yourself on this page.

Blog

Whether you have a Blog as your landing page (which I recommend) or have one in the background, every website should have a Blog to interface with visitors.  You can keep it business only, but in general, people like to read personal stuff.  Short stories of what you did over the weekend mixed with Special deals on products or give-away posts will draw in routine visitors to your site increasing traffic and most likely, sales.

I believe that these three areas are the key areas that every site needs.  Obviously there are other areas that you’ll need to consider/add for the type of site you are building.

You will have other areas to consider as you make decisions about being a membership site, wanting a forum, photo gallery, calendar, e-commerce, or many more options.  One thing for sure, using Word Press will allow you to do any of these options pretty simply.

 

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